The Market Access Support Programme (MASP) is an initiative by the Department of Tourism in South Africa aimed at supporting tourism businesses to access domestic and international markets. The programme focuses on enhancing the competitiveness of tourism enterprises by providing financial and non-financial support.

MASP is designed to assist tourism businesses in participating in local and international trade shows, exhibitions, and marketing initiatives. The programme also provides capacity-building workshops and training to help businesses improve their market readiness and sustainability.

The goal of MASP is to contribute to the growth of the tourism sector by enabling businesses to expand their market reach, increase revenue, and create employment opportunities. By supporting small and medium-sized enterprises (SMEs), the programme plays a crucial role in driving economic development and promoting South Africa as a preferred tourist destination.

Through MASP, the Department of Tourism aims to foster a vibrant and inclusive tourism industry that benefits all South Africans. The programme is aligned with the National Development Plan and the Tourism Sector Strategy, which prioritize sustainable tourism development and job creation.